Chanel Nº5 Red
Nº5 Limited Edition
For the launch we created a set of stunning, monumentally-sized Chanel N°5 Red bottles...and placed them in and around iconic locations across central London.
Scattered across each major city, you’re invited to hunt them all down and unlock an exclusive Chanel Fan Experience.
Using AR, each bottle explodes before your eyes, revealing a visual extravaganza of historic Chanel Nº5 brand imagery with a unique ‘red limited edition’ twist. The message ends with a CTA to visit the in-store experience at Selfridges
The City-based treasure hunt featured across key fashion locations. Each location unlocked a new AR experience. Unlock them all to claim a free gift at the pop-up retail experience.
