Persil
Persil : Free the Kids
It all started with an above-the-line campaign, based on a shocking statistic that today’s children spend less time playing outside than maximum security prisoners. We knew something had to be done to help ‘re-wild’ our children. Enter Persil Wild Explorers.
Agency: Mullen Lowe & Livity
Wild Explorers - Campaign Case Study
Persil are passionate about exploratory, outdoor play, especially the kind that involves getting messy, because, after all,
dirt is good. However, children today are spending less time outside than ever before.
Remembering our childhoods of endless days of outside play, Persil wanted to help their audience experience that very feeling again, with their own children.
This is why we created the Persil Wild Explorers.
