Defiance - 360 Video Game Campaign
Defiance - 360 Campaign
Defiance was an ambitious transmedia property delivered across both TV and a video game. As with all new entertainment properties, we had to convince sceptical gamers to try yet another unknown title - so, for this, we set about building an equally ambitious campaign.
'Join The Fight' live-action launch trailer
We harnessed our knowledge of the behaviour of early adopters and used it to help spread the word - equipping them with in-game goodies thanks to a series of hidden codes scattered throughout the entire campaign, we created all print, digital and trailer assets in addition to a motion comic series.
DEFIANCE / VBI 'Recruitment' Video
In the game, you play the role of ‘Ark Hunters’ - Scavengers of precious materials that fall from alien spacecraft during battle AKA ‘Ark fall’.
As with most things precious, this attracts large, questionable corporations. Enter VBI - one of the biggest recruiters of Ark Hunters, and the biggest supplier of training and weaponry. Beware - everything comes at a price.
The Ark Hunter Chronicles / Motion Comic Series
DEFIANCE / VBI 'EGO' Video
The ‘EGO’ is the ultimate weapon of defence. A set of superpowers that’ll defy the odds against the fiercest of alien enemies.
All of these superpowers were up for grabs as part of the virtual scavenger hunt to equip yourself with free weaponry and power-ups prior to the game’s official launch.