Jaguar + Wimbledon
Turning Twitter into a game of tennis.
As part of Jaguar’s sponsorship of Wimbledon, every summer we invite tennis fans to #FeelWimbledon.
For 2017’s campaign we aligned attributes of the car with the new superpower in tennis - the return of serve.
The ‘Speed of Response is Everything’ campaign was born….
Fastest response WINS
Each morning, throughout Wimbledon fortnight, we announced the competition. Hit ❤️ and you’re in the game.
Challenging Twitter users to show us their own response skills, we delivered virtual serves throughout Wimbledon fortnight.
Each virtual serve required players on Twitter to hit ❤️quickly.
The fastest responses were rewarded with tickets for the next day. And for everyone else who didn’t win? We invited them to come back the next day…FASTER!
