Land Rover
The Discovery Adventures - Case Study
As part of Land Rover's 'Adventure is in our DNA' brand promise, we brought together the UK’s top outdoor experts, including Chris Packham, Alice Roberts, Tristan Gooley and Neil Oliver, to create a unique podcast adventure series for the whole family. Recorded entirely in binaural sound to create a truly immersive experience, we wanted to encourage families to seek outdoor adventures of their own.
The Discovery Adventures : Behind The Scenes
The Podcast won 2 Golds and 1 Bronze at the British Podcast Awards and was also awarded the People's Choice Award and Silver in the Wave category at the CreativePool Awards.
National Trust Partnership
If you live in the UK, you’re never more than 77 miles away from the coast. To highlight this fact, we partnered with National Trust to inspire Discovery Sport adventures - a challenge to quite literally drive until you run out of land. Posters were strategically placed in busy towns to inspire escapism from those dreary morning commutes.
5+2 GO
SOME CARS GO FROM A TO B.
WE GO ABOVE AND BEYOND.
Q5. X3. XC60. These aren’t really names. Discovery Sport. That’s a name.
So’s Land Rover. It’s our name and it means Adventure.
For this campaign we’re focusing on just one unique, differentiating feature of the Discovery Sport - the unrivalled space that separates the car from all others in its class. Specifically, the seven seats in a 5 + 2 arrangement and the generous legroom.
