Vodafone
Global Creative Director - Vodafone
As Global Creative Director, I was tasked with driving the overall brand vision for our line of products and consumer-facing communications.
Team leadership across all customer touchpoints, including the inception of the initial brand ID for Vodafone Smart Tech, campaign strategy, video content, product and lifestyle photography, product motion graphics, packaging, retail, own-brand e-shop UX & UI, Amazon store content, PR and all social channels. In addition to running the in-house creative studio, I worked closely with internal stakeholders, external creative agencies, media and brand partners.
Brand Playbook
Brand Playbook
TV PLAY Teaser image
TV PLAY Campaign Key Art
Vodafone TV PLAY
Product launch assets for
Vodafone’s own brand TV set-top box
The Champion of Finding
Meet Curve, the smart GPS tracker that attaches to almost anything and keeps you connected to the things that matter most in your life.
Retail Poster
Brand Playbook
Curve, Bike light & GPS tracker
Smart safety on and off the bike
Curve, Bike light & GPS tracker
Product CGI Video
Vodafone presents Pierluigi Collina,
'The Road Referee'
At Vodafone Smart Tech we pride ourselves in creating world-class smart devices. So, when it came to our latest product, Curve Bike light & GPS tracker, it seemed right to enlist the help of the world’s greatest referee, Pierluigi Collina, to help us tackle foul play on the roads and let commuters ride with confidence. Bring on the Road Referee…
Curve 'Designed for Life'
Say hello to Curve, the smart GPS tracker. Designed & Connected by Vodafone.
Curve, the smart GPS tracker
Product CGI Video
Curve, Bike light & GPS tracker
Vodafone eShop Product Page
'The kids are in charge'
Neo, the smart kids watch empowers young children to take control, whilst reassuring parents along the way. In this short film, we see an all-child crew direct the next campaign for Vodafone's smart device.
Oh, and someone called David Gandy stars in the ad too. Apparently, he's modelled the odd watch or two in his time.
Neo, with them every step of the adventure
Neo, the smart kids watch, empowers little adventurers whilst giving parents peace-of-mind along the way.
Designed & Connected by Vodafone featuring Disney.
Neo, the smart kids watch
Vodafone eShop Product Page
OOH
App Store
Retail Window Vinyl
Retail Window Vinyl
Store design
The Stepdad
A heart-warming new story, ‘The Stepdad’ sees a new stepfather using the power of storytelling to form a strong bond with his new stepchildren.
The Stepdad
Neo Christmas Campaign
We continued this story, showcasing the empowering qualities of our kid’s smartwatch and how the Stepdad could be reassured of their safety.
Neo features - time out
Neo features - camera function
Neo features - chat
Neo features - weather app