Metro - Video Game Campaign
ENTER THE METRO - Short Film
For the video game, Metro Last Light, we were tasked with firing the collective imagination of first person shooter fans and re-introducing Metro as a must-play title, we were asked by the client to "Give them something BIG!"
The campaign narrative arc kicked off by taking the fans on a journey back to where it all began. Showing humanity at the point of annihilation and focusing on the survivors who would go on to shape the world of game. And the only way to give this trailer the emotion, drama and epic feel it required? A live action shoot in Kiev in the middle of Ukraine’s coldest winter in six years.
The Outcome: 4 Million Views in first 3 days of release and over 8 Million views to date. Metro Last Light significantly outsold it's predecessor, Metro 2033, with 1st week sales outselling lifetime sales for the first game.
Enter the Metro
The 'Making Of' Film
Metro Last Light
Gameplay Trailer
Survivor Stories / The Commander
On the launch of the game, we went back inside the metro to discover the fate of the key characters from the live-action trailer ‘Enter the Metro’. We even persuaded the game developers to feature the characters from our films into the gameplay.
Survivor Stories / The Model
Survivor Stories / The Preacher